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One Easy Way of Cutting Internet Service Costs

There are many different ways of obtaining Internet service in the United States today, but a handful of them together account for the vast majority of individual cases. Many people, for example, maintain active mobile data plans, relying on smartphones and tablets for a great deal of their daily usage. At home and at many smaller businesses, another, more reliable form of connection is the norm. Cable Internet connections have become the most popular of all among those that afford high-speed bandwidth, even while other options do exist and bring advantages of their own.

Using television cable to provide Internet access is not as simple as plugging in a jack, though. The coaxial cable that carries so much Internet data today is well suited to the task, but additional equipment is required everywhere along the path. As far as residential and office settings go, that will mean the use of a cable modem that is capable of transforming the signals sent along the wires into something that computers can understand.

Many providers will offer to rent such devices to customers on a monthly basis. That can seem like a tempting option, especially when the monthly rate is relatively low compared to the rest of the service fee. Going this route will typically mean having access to upgraded modems as they become available or necessary, which can be a good way of insuring against obsolescence, breakdown, or other issues.

On the other hand, those monthly fees will typically add up quite quickly. In some cases, it will take only a few months of renting to equal the price of the same piece of equipment at retail, or sometimes even less when secondhand options are taken into account. For those who are willing to to do the homework, a trip to a local networking equipment supplier or even a visit to eBay might therefore prove to be a rewarding one.

In order to make sure that any such venture pays off, it will be necessary to find a list of supported modems, though. Most providers do maintain such resources on their websites, so it will often only take a bit of searching to produce some results that can easily be used to save money.

On-Page SEO Optimization

Having clean codes, optimized HTML tags and metadata helps search engines crawl your site better and index and rank your pages according to the relevant search terms.

Make sure to check the following:

Source Codes

Your source code is the backbone of your website. The crawlers finds everything it needs in order to index your website here. Make sure your source code is devoid of any problems by checking the following:

INCORRECTLY IMPLEMENTED TAGS:

Examples of these are re=canonical tags, authorship mark-up, or redirects. These could prove catastrophic, especially the canonical code, which can end up in duplicate content penalties.

SERVER-SIDE CODE SHOWING UP ON THE HTML CODE:

Depending on how this is processed, the code could either cause errors on the website or show up as text on the front end, revealing secrets that your competitors can pick up on.

META ROBOTS TAGS:

Implementing this tag without making sure you do not apply the “noindex, nofollow” parameter to your most important pages, is crucial.

CSS MANIPULATION:

You may have hidden content in your CSS codes. Removing this content is crucial to ensuring crawling runs smoothly.

EXCESSIVE SCRIPT CODE:

This could slow down your page loading time which is bad for your SEO rankings.

ANALYTICS TAGGING:

Some tags for analytics may be available to competitors. Removing unnecessary tags is good practice.

Mark-Ups and Tags

Adding mark-ups improves the look of your SERPs listings and contributes to trust signals. The most basic snippets are:

AUTHORSHIP MARK-UP:

Create a Google+ account for your website and use the authorship HTML mark-up in the website code.

NAME, ADDRESS, PHONE NUMBER (NAP) RICH SNIPPET:

This displays your business name, business location, and contact details on the SERPs.

PRODUCT SNIPPET:

This displays ratings of your products, images, price range, and availability.

REVIEW SNIPPET:

This snippet shows the ratings and reviews exclusively on the SERPs.

VIDEO SNIPPET:

Displays a thumbnail of the video display next to the listing. You can install this manually if you host your own video or if it is shared on a video sharing site (YouTube, Vimeo, Vine, etc), or automatically have this appear through the Facebook Share markup code.

Other specialized snippets are available and may be applied based on your specific needs and industry. These include snippets for recipes, people snippets (different from authorship mark-up because it shows a person’s position and affiliations, not the Google+ profile), music album snippets, to name a few.

You will also need to check your HTML tags and optimize all titles and header tags. Make sure your main keywords are part of your title.

Metadata

Optimizing metadata helps crawlers interpret your site content better. It’s important to include the following details:

TITLE:

Keep your title within the character limit, and make it consistent with the web page’s title.

META DESCRIPTION:

This displays your business name, business location, and contact details on SERPs.

META KEYWORDS:

Refer to your keyword groupings to determine which keywords you need to insert here.

H1 TAG:

There needs to be continuity between the title and header tag.

When planning your landing page, need to understand that for most instances, you should be able to drop paid traffic onto that landing page and still see good results.

An optimized landing page will work great for both SEO and PPC purposes. When your organically optimized page is not a good landing page which converts, you will be throwing away valuable traffic, and bottom line, you’ll be throwing away your money.

In order to get this mix right, focus your efforts on optimizing landing pages for search engines and for your potential customers. Go through a process of understanding how your audience thinks when they are searching for products and services online.

That information helps us determine which interests and needs need to be addressed during the customer journey. Here’s how we do it:

Captivating, Keyword Focused Title Tag:

On your landing page, this is the most important 8 – 10 words we’ll write. You should keep it both keyword focused and compelling enough to be clicked on above your competitors.

Eloquent Description:

This text is the very first point of contact in search engine results and is thus a crucial component of your landing page optimization. Create descriptions that receive clicks through strong call-to-action.

Keyword-Focused, Powerful Headline:

Need to make sure that the user experiences continuity when making first contact with the website. The headline contains the optimized keywords and gives your potential customer a reason to stay on the page and engage with whatever is on offer. It also gives search engines the topical focus of your page.

Topically & Keyword-Focused Content:

It’s very important that the content on your landing page focuses on the topic and goals your website sets out to be achieved. Use the correct keywords and related phrases, but more than that, make sure that the content will be useful to your users. Use code to properly structure content for easy reading.

Call-to-action:

A good landing page doesn’t leave the user feeling unsure about the next step to take. It is clear and concise in providing the user with a motivation to take the next step. Create a clear goal and desired action for the user to take.

Site Structure:

When grouping your keywords and creating the site structure, consider the website topics, what keywords you want to rank for, and what the general purpose of the site is. Also consider the customer journey and make sure that the site structure will make sense to your customers.

Trust & Credibility Signals:

Add testimonials and logos of companies your clients have worked with so far. This will send trust signals to their target market and add to their credibility. Encourage reviews from customers through social media and forum engagement, email surveys, and links to your clients’ local listings.

Socialization:

The importance of social signals shouldn’t be understated in significance when it comes to search algorithms. Make sure that your website pages are easily shareable by your users, making sure your visitors engage with your offerings.

Implementing a good on-page optimization strategy will bring paying customers to your doorstep. Even though it’s only the first step in the process, you will see an increase in good traffic to your website. Optimizing your landing pages closes the loop in the conversion process and makes sure that these paying customers spend their money with your business.

Article Source: http://EzineArticles.com/9426955

How to Stay Competitive in the Era of Easy eCommerce

The growth of the digital economy has opened up many new opportunities for starting a business online. Ten minutes spent creating a profile on eBay, Etsy, or Amazon, and anyone can get their products in front of hundreds of millions of active consumers who are already shopping and ready to buy. As a result of these booming online sales platforms, eCommerce consulting experts are constantly promoting the ease in which anyone can enter and succeed in the online marketplace.

Online Retail Has Never Looked Easier

Many eCommerce retailers state that the reason they started an eComm business was due to the low barrier to entry, as compared with an offline business. Although an eComm business can have just as many elements, expenses, and difficulties as an offline business, it can typically be started with a very minimal budget and then scaled up to a volume that can rival offline stores.

The basic elements of online retail are comprised of:

  1. Finding a product which is already in demand, at least to some degree.
  2. Finding a manufacturer to produce the product at a low price, allowing the seller room to mark it up for a profit.
  3. Getting that product listed on the selling platform and positioned where potential buyers can see it.
  4. Replenishing inventory and handling customer service issues.

Too Many Sellers Can Create A Race To The Bottom

However, the disadvantage with selling commodities online is that new entrants tend to drive prices to the bottom. The very factors that make eCommerce easy for a beginner are the same factors that make it easy for competitors to start flooding the market. If a market becomes saturated with the same product, the most rational thing to do (from a seller’s perspective) is to lower its price. This can work in the short run when the cost of goods can be reduced by purchasing in bulk, selecting cheaper shipping options, and looking for cheaper suppliers or labor. But eventually a product may reach a threshold where the original profit margins are whittled down to the point it becomes unprofitable to sell. How can an online retailer stay competitive in spite of this trend?

Sell Me This Pen

If your sole marketing strategy for selling products online is to present a product that is virtually identical to other products on the market, then your only option to gain a competitive advantage is to sell your product for a lower price than your competitors.

However, there is another option, which can keep you out of the downward spiral of price-cutting wars. In fact, if you take this alternate route, you can sell your product at your desired price, regardless of your competition’s price point. The way out of the trap is to make your product stand out from the competing products by superior sales copy, packaging, and presentation, which can elevate your products to where they are valued for more than their physical utility.

For example, if you sell smartphone cases, there is not much room to significantly improve the product itself. Even if you did, it would soon be copied by the competition, and you would once again be on a level playing field with your competitors. However, if you build the “image” of your cases, so that they are seen as something else–maybe as an extension of one’s identity, or a symbol of a certain type of lifestyle–then you have a valuable distinction that your competition won’t be able to copy, as it is actually a part of your branding.

Create Your Own Culture

You can further this distinction with well-written copy that creates an entire world around the image you have associated with your cases. One of the best examples of a company that has employed this technique to a high art form is Apple. In the rather unglamorous industry of computer manufacturing, where store shelves are stocked full of low-priced knock-offs which can all perform virtually identical functions, Apple has created a niche where their products sell at twice the price of their competition. This was accomplished not so much by providing a different product, but creating a different image of their product, company, and users. Apple brands themselves as an innovative challenger to the status quo of the technology industry and their users also see themselves as part of this culture, by using Apple products.

By focusing on differentiating your product from the ever-growing number of competitors, you will be able to carve out a niche where you have no competition, as you are in a niche of your own, which you have created with your brand and the unique positioning of your product.

In the end, the successful online retailers who survive beyond the gold-rush phase of eComm will be those who go the extra mile by distinguishing their products and their brands from the competition. Making the investment of putting this extra work into your product and brand is worth the effort and will keep you competitive in a market where the difficulty of entry is no longer a barrier to competitors.

Kurt Enget is an entrepreneur and owner of multiple successful businesses since 1995, and is the CEO of Enget Marketing Group, which specializes in client and lead acquisition for online and offline businesses. Over the past 13 years he has personally consulted several hundred businesses on business growth and profitability.

Article Source: http://EzineArticles.com/9421072

How Can You Be Sure To Make A Mobile Friendly Website?

As you know mobile-friendliness has been a ranking factor since April, 2015. If your website is not responsive, then wake up. Google increases the effectiveness of its ‘mobile friendly’ ranking signal.

Google’s Webmaster Trends Analyst John Mueller confirmed that the latest wave of changes to Google’s mobile-friendly ranking signal has now finished rolling out.

Ever since the initial ‘Mobilegeddon’ update which was debuted on 21st April 2015, mobile friendliness has been a significant ranking in Google search results. Google said that Google said it wanted users to “find it easier to get relevant, high quality search results that are optimised for their mobile devices”.

Google has strengthened its mobile – friendly ranking signals by making a ‘mobile friendly’ label to distinguish websites that are adapted for mobile, making changes to the mobile search results page including user-friendly URLs and expanded sitelinks, and launching Accelerated Mobile Pages to provide an ultra-fast mobile experience. Google makes it all more important to the webmasters to have a site which meets the Google’s standards.

How can you be so sure that your site is comes up to score?

Here is a handy checklist of things that you should do and don’t.

Avoid the Use of Flash

Most of the mobile browsers can’t render the flash content, so it would be great to don’t use the Flash. Google’s mobile usability report sassily recommends that you use the ‘modern web technologies’ to display your page content, animations and navigation instead.

Set Your Viewport Properly

A viewport is a type of Meta tag that gives instruction to the browser on adjusting the page dimensions and scaling to different device width. This should appear in the head of your webpage.

If there is not a viewport tag, then the mobile browser will render to as your desktop screen width by default. Google has a tutorial to guide you to set a viewport for your page and make sure its accessibility.

What not to do – Set your viewport to a fixed width. Some developers define the viewport to a fixed pixel to suit the common mobile screen sizes, but this still doesn’t suit every kind of device, and, so Google doesn’t judge it to be a mobile – friendly.

Google tutorial help your page to match the visitor’s device by using the viewport value width=device-width.

To take the advantage of full screen, whether your device is portrait or landscape, use the attribute initial-scale=1, to see the page on full screen.

Finally, make sure that your content is sized to the viewport. If you set absolute CSS widths for page elements like images and videos, this can cause a problem for devices that are narrower than the width you’ve specified. You can get around this by using relative width values, such as width: 100%, in your CSS.

Use Large Font

If you have configured your viewport properly, font sizes will be scaled according to the user’s device, but at the top of that Google has also some additional recommendations for font.

It recommends using the base font size of 16 pixels, with any other font sizes (such as small and large) defined relative to that baseline. The vertical space between the lines should be 1.2em.

You should also try to avoid various fonts and font sizes, which leads to messy and complicated page layouts.

Placing Links and Buttons with Appropriate Space

Links and buttons, also called “tap targets” by Google, are harder to press on a mobile device than desktop browser, because the fingers are wider and generally less accurate than a mouse cursor.

The average adult finger pad is about 10mm wide, so Google recommends a minimum tap target size of about 7 mm, or 48 pixels wide – at least for the most important tap target, like frequently used buttons, navigational links, search bars, and form fields.

Less frequently targets can be smaller, but should still keep the enough space so that a user can press one accidentally won’t hit another target instead. The recommended space around the small tap targets is at least 5mm.

Google can penalize any pages where the targets are too small and close together to press exactly.

Don’t Use Full-Screen Pop-Ups

Instead of using a large or full – screen pop- ups and overlays which are also called “interstitials”, such as a mailing list sign – up form or app promotion, that can be extra troublesome on a mobile device, Google recommends using a banner, implementing app indexing, which will allow content from within your app to appear in search results, making it a very effective method of promotion.

Need of Effective Speed

Google doesn’t include slow loading speed as one of its ‘must correct’ mobile friendliness issues, speed is the ranking factor, and statistics show that slow loading speed can frequently cause users to discard the web pages.

So if you want to provide the best user experience and also give your mobile-friendly site the best chance of a higher ranking, consider speeding it up as much as possible.

How to Make 1,000 Dollars in Thirty Days

Everyone tells you to set up your business for the long-term, and this is true.

But what do you do when life throws you a curve and you have to come up with $1,000 in 30 days or less?

The need for quick cash happens to everyone sooner or later. This can be a daunting experience, unless you are independently wealthy.

You may only need $1,000 in a month. Or you may need $3,000 stretched out over 90 days.

Either way, you are facing an unexpected financial crisis. Something beyond your current income. So you need to generate extra cash fast.

Can you do this online?

We’ve all heard that promoting a product as an affiliate is the easiest business model to get started making money online. You can use this approach to generate fast cash.

In order for this scheme to succeed, you need to find a high ticket item which is converting extremely well. A high ticket item will pay you more commission per sale so you won’t need as many sales to make $1,000.

Your best bet to find such a product is ClickBank. You must analyze your product choices thoroughly to make sure you have a high demand, high converting product. ClickBank provides you most of the data you need for your assessment.

The measure you should pay the most attention to is gravity, which shows how successful affiliates are in promoting a product. Thus you can gauge your chance of succeeding with a particular product.

Next, you’ll need to educate yourself about the niche your product serves. A quick way to do this is to visit a few forums related to the niche in question.

You’re looking for issues, for problems people have which your affiliate product solves.

Another source of specific information you need is the product’s sales letter. The author will have done in-depth research to identify the problems which potential buyers face. And the product was designed to solve these problems.

You will need to set up a website to offer quality content addressing the issues people face in this niche.

The website will also house your sales letter and squeeze page offering an enticing, valuable free gift to draw your prospects in.

The next step is your autoresponder email series. You should begin by introducing yourself and explaining how you have specific answers to issues people face in this niche.

You should have a minimum of 10 follow-up emails. Normally these emails would begin to establish a long-term relationship.

But to achieve your goal of making $1,000 in a month, you’ll need to offer tons of valuable content in your emails. At the end of each email you should sum up how the content you are providing, and the product you are offering can solve key problems in your niche.

Use a mix of a soft sell email followed by a hard sell message, using any and all affiliate tools provided by the product owner.

Describe and emphasize all benefits offered by the product in solving major subscriber issues in this niche.

Next you will need to promote the website to get traffic to your squeeze page and to your free gift to capture the emails that will make the follow-up possible.

You will need to do keyword research to identify long tail keywords for your product.

You should take advantage of a number of ways to promote your website and your affiliate product, including article marketing, videos and social platforms.

You’ll need to produce and publish a great deal of content to generate sufficient traffic to make this work.

This is not a system for the faint hearted. But then again, you’re trying to figure out how to make 1,000 dollars fast. You are seeking a solution to a cash emergency so you have to go all out to make this work.

I confess, I am obsessed with traffic. That’s because after years of frustration trying to get traffic to my websites, I’ve discovered the power of some easy, time-tested methods for FREE, and low-cost traffic generation.

Article Source: http://EzineArticles.com/9432631